John Edwards, who seems to be moving heavy into the area of “grassroots” Internet activism has hired blogger Shakespeare’s Sister as a ‘netroots coordinator’ and Amanda Marcotte also known as Pandagon as the ‘Blogmaster’.

New times, new titles I guess.

For my commentary, as a blogger I like the idea of other bloggers getting jobs. Especially in politics. As an observer I like the idea of bloggers on campaigns keeping up our view of the behind the scenes aspects of the campaign.

Beyond that, I am not entirely convinced on this whole using other people to keep a candidates blog thing. Running elections are about winning. Paying people to preach to the converted is wonderful for keeping the base filled with the campaigns slogans, rhetoric, related news etc. It keeps the troops happy, but will these blogs reach out to new voters? Of that I am not so sure.

There is also an intimacy about blogs. You get to know the people behind them, what they stand for, what they believe in, how they think. It is an ideal way to connect people to the candidate directly. Put people between that connection and I am not so sure if it works.