My Thirty Second Spot for Hillary Clinton

February 13th, 2008

OK nobody asked me but I had an hour free so I whipped up what I think is a good “very ruff so calm down” 30 second spot for Hillary Clinton that would have been perfect for online and even that old TV box thing in the corner. Obviously if you watch it this is not a real ad and not produced with lots of money. Just a mac and some free time.

Where I think Clinton traditionally fails is:
1) She doesn’t talk to young people
2) She is running on experience and we have no idea what that means
3) She is losing the style battle, Obama just seems cool and looks cool
4) She doesn’t know how to relate her complexity

Ultimately I think that last point is central. There is the Clinton we’ve known for years through right-wing media attacks and the Clinton we’ve seen on the campaign trail. She is complex, interesting, dynamic, whatever you want to call it. Her advertising and message should reflect that. She has a lot of different aspects to her personality, not always positive but always interesting. Clinton is not just one message to one group of people and her lifetime has brought a lot of unique lessons and experiences.

So all in all, “Do you Know Hillary Clinton” probably should have been their message from day one and “even better than the real thing” is just a catchy idea they could really play with. They should have blatantly reintroduced her to the nation in the same way they did to New York when she ran for Senate and went on “listening tours” where she rebranded herself.

Anyway enjoy the clip, what do I know?

If I get a chance at some point I have some ideas for McCain and even Obama.

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Posted in Ads, Election 2008, Hillary Clinton |