This actually has been out there for awhile but I thought this New York Times article was interesting nonetheless.

In 2000, Mr. McCain, Republican of Arizona, said the advertisements run against him by George W. Bush, then the governor of Texas, distorted his record. But he has hired three members of the team that made those commercials — Mark McKinnon, Russell Schriefer and Stuart Stevens — to work on his presidential campaign.

In 2004, Mr. McCain said the Swift Boat Veterans for Truth advertisement asserting that Senator John Kerry of Massachusetts had not properly earned his medals from the Vietnam War was “dishonest and dishonorable.” Nonetheless, he has hired the firm that made the spots, Stevens Reed Curcio & Potholm, which worked on his 2000 campaign, to work for him again this year.

In October, Mr. McCain’s top adviser expressed public displeasure with an advertisement against former Representative Harold E. Ford Jr., Democrat of Tennessee, that some saw as having racist overtones for suggesting a flirtation between Mr. Ford, who is black, and a young, bare-shouldered white woman, played by a blond actress.

The Republican committee that sponsored the spot had as its leader Terry Nelson, a former Bush campaign strategist whom Mr. McCain hired as an adviser last spring. In December, just weeks after the Ford controversy broke, Mr. McCain elevated Mr. Nelson to the position of national campaign manager.