The Swamp find Giuliani relating his plan for combatting rising Health Care costs to Plasma screen tests:

“Plasma TVs. Gosh, they used to cost $15,000. They now cost $2,000. Or the TV’s that used to cost $3,000 or $4,000. They now cost $200 or $300. How did they get driven down in price?” Giuliani asked the group rhetorically on Sunday.

“They didn’t get driven down in price by lower quality. The quality’s higher. They got driven down in price because millions and millions of people bought them. And then, the people who made them realize that we can price the product much lower, but if we sell a lot of them, we make more money. That’s not happening with our health care,” he said.

Though he says he’ll release more details in the next few months, Giuliani’s says his plan is aimed at a broad middle—an estimated 45 million Americans who make too much money to be covered by Medicaid and earn too little to be covered by an employer-sponsored insurance policy or afford one on their own.

Not to sound like a skeptic but under this logic why am I paying $4 for a bottle of 24 Advil’s which is basically a mild pain reliever thats been around for quite awhile and used by millions of people and bought in bulk by hospitals all over the nation? Shouldn’t Advil cost like, a cent or two a pill instead of sixteen cents and shouldn’t it be going down in price every year instead of up like TV’s do?

We know a large percentage of costs associated with health care already are administrative costs which include advertising to stay competitive? If everyone is fighting to get you to buy into their private program wouldn’t that raise the cost of advertising & overall marketing?